Dear Business Owner, These Digital Marketing Tips Are For You
March 6, 2024
Dear Business Owner, These Digital Marketing Tips Are For You
As a small business owner, relying only on traditional means of marketing isn’t going to do everything for you. For example, you have a boutique at Ikeja City Mall, Lagos, or maybe a hair product shop at Garki Modern Market; with the digital market, your customer list expands to people outside your business location. Now, with the world gone digital, you can have customers from all over the country, and with logistic solutions available, nationwide delivery should not be a problem. Just take pictures of your products, post them on your social media page and answer your direct messages. You’ll be growing in no time.
Digital Marketing Tips For Small Business Owners
Digital marketing is a way to help you cut costs and maximise profits. You may already be doing a bit of digital marketing with Instagram, WhatsApp and Facebook. You also need to know what content you share and how you share it on social media.
Here’s how to use digital marketing to help your business grow:
Build your brand: Branding is a way of defining your business, your team, goals, and products/services. Your brand is the unique identity of your business. When it comes to branding, you must have a memorable name that is not used by any other company, a properly built website and a beautifully designed logo, and use eye-catching colours that make it easy to identify your business.
Create engaging content: you can add informative content to your social media activities along with your products. If you are selling kitchen appliances, sharing recipes, how to use different kinds of appliances, how to clean them, and tips on managing the kitchen will help you get visitors to your page who will likely become potential customers.
However, this content should be engaging. They should be interesting enough to generate likes, shares, and follows. In addition, you are helping your customers while they help you, which is good for your business.
Be active on social media: as a business owner, social media is an excellent way to connect with customers and other business partners. It is also a platform to see what’s happening in your industry niche, what competitors are doing and how to improve your business.
With social media platforms like Facebook, Instagram, TikTok, and Twitter, you find what platform works best for you, stay active and current, follow up on trends relevant to your business, and grow.
Create a Google My Business listing: having a Google My Business listing will make your business visible to users on Google Search, Google Maps and Google Shopping.
Google My Business is a free online marketing tool that can enhance online visibility and connect you with a broader audience.
Improve your local SEO: SEO is Search Engine Optimisation. It is simply conditioning your site or page to increase its online visibility on search engine results.
Effective SEO best practices involve strategically incorporating relevant keywords on your website to enhance performance and elevate your site’s ranking in online search results. This approach increases the likelihood of your business being recognised and contributes to a surge in website traffic. Beyond these fundamental benefits, SEO offers additional advantages for small businesses, including establishing trust with customers, organic improvement of visibility, enhancement of credibility, optimisation of paid marketing strategies, broadening of reach, improvement of website usability, and elevation of user engagement rates.
Many businesses now enlist the expertise of SEO specialists to ensure impactful and traffic-driven content. However, for small businesses operating on a limited budget, comprehensive SEO guides can serve as invaluable resources for mastering the essentials.
In conclusion, as a small business owner, digital marketing is a valuable tool to help your business grow and expand beyond your physical location. By building a strong brand, creating engaging content, being active on social media, listing your business on Google My Business, and improving your local SEO, you can increase your online visibility and attract new customers. With these tips, you can take advantage of the digital world and stay ahead of your competitors while maximising your profits. Remember, the key to success is to be creative, innovative and consistent in your digital marketing efforts. Good luck!
For more business tips, follow us on our social media channels. If you need help running your business in Nigeria, visit our website, www.beebot.io, to find solutions to ease your business growth journey. Our expert services are at your fingertips, from business registration to accounting and bookkeeping.